There’s some scary rumors doing the rounds tonight. A well known photography website has just noticed that for some people, the minimum Photography Plan price on the Adobe website has gone up from $9.99 to $19.99. As with many click-bait style articles, there’s an element of truth to it, but you have to read the whole article to find it.
The truth is far simpler – Adobe’s marketing department is doing some A/B testing. It’s not new. We’ve been discussing it on the forum here for months! It’s not a market research method I agree with or support, but I don’t think scaremongering is any better either. Let’s cut the drama and stick to the facts.
The official response says this:
Q: I see Creative Cloud Photography Plan (20GB) is not available on Adobe.com. What is happening?
From time to time, we run tests on Adobe.com which cover a range of items, including plan options that may or may not be presented to all visitors to Adobe.com. We are currently running a number of tests on Adobe.com.
Q: Is this plan still available for purchase?
Yes, the plan is still available for purchase from Adobe during this test.
Q: How does one buy this plan?
The plan can be purchased at http://www.adobe.com/go/photo18sptst, via phone or via major retailers. [My edit – an incognito browser often does the trick on the normal purchase pages too. That’s what split testing is all about – showing different offers to different people and seeing how many people buy at each price.]
Q: Does this mean that (Product name: Lightroom Classic/ Photoshop/Lightroom) is no longer available?
This test has no impact on the availability of any desktop application. Lightroom Classic, Lightroom, and Photoshop desktop apps all continue to be available.
Ok, that’s still marketing speak. So what does this mean in real terms?
It means the marketing guys were allowed to play. Again. And every time they do, they create a mess. I’m as unhappy about that as you are. Thankfully, the team in charge of Lightroom itself is more customer-focused, so while all this chaos goes on in the background, they’re still busy working on improving Lightroom.
Will the pricing change? I hope not. Like every other human, I am incapable of foretelling the future, and they clearly don’t know either, otherwise they wouldn’t be testing it! If it does, it’ll probably only be for new customers, as historically they’ve been good about grandfathering old plans. But you want to tell the marketing guys what you think of their tests? Please do! Here’s the official Feedback forum. Far better to speak directly to them, rather than ranting where they won’t see it, right?
Then, put the kettle on, take a deep breath and go back to playing with Lightroom.