Mobile device image processing is not the place to find serious photography enthusiasts and professionals. I can see where Adobe is trying to reach a broader audience, but it mystifies me that they seem to be putting all of their emphasis on the mobile market at the exclusion of the desktop apps. (Note this is a market where you give away for free the mobile app in hope that the mobile user will buy into the Creative Suite running on a real computer. )
Looking at the Adobe website these days, several things stand out:
They have gone "cloud-crazy." Not just the Creative Cloud. Now there is the Document Cloud and the Experience Cloud. That last is further composed of the Advertising Cloud, the Analytics Cloud, and the Marketing Cloud. All these clouds seem oriented towards businesses. What does an individual consumer, either a "happy snapper" or a serious amateur, need from any of these developments? Not much.
Adobe has very little to offer the individual, except "legacy" products like Lightroom and the various Creative Suite applications.
However, the business world is embracing clouds in a very big way. Just yesterday, a software developer in a large US bank told me that the edict from top management is, "All new developments will be cloud-based. And he also said that Amazon Web Services is changing the way that software developers write their applications. As a non-software programmer, I can't judge that second part. But the first part, I see evidence of that trend all the time. And so does Adobe, apparently. As does Microsoft.
I'm also speculating here that Adobe decided that making Lightroom cloud-aware was the way to make Lightroom useful for workgroups, rather than making the desktop version multi-user capable.
These trends go in waves, the pendulum swings. Just now, the pendulum is very much towards re-engineering business processes and applications to take advantage of the Web, mobile devices, and the Internet of Things. Where does that leave us desktop users? On the other side of the pendulum's arc.
In a couple of years, the pendulum will move towards desktop applications again. Except that the desktop of the future won't be like today's desktop.
Phil Burton