A lot of why things are set up the way they are now has to do with the extended capabilities of today’s displays.
This is how I interpret the Reference Mode presets for the Apple displays that have them:
Apple XDR Display (P3-1600 nits). This is the default on my 14" MacBook Pro, and probably similar on the Apple 32" Pro Display XDR. This looks great because it takes advantage of the full wide color gamut and luminance range of an XDR-branded display. The luminance range for this preset is full HDR, and Apple XDR displays meet the luminance requirements for HDR editing in Lightroom/Camera Raw. So this reference mode preset is appropriate for anyone editing with Lightroom HDR mode enabled, editing HDR video, etc.
Photography (P3-D65). This reference mode preset is designed for general photography, but not necessarily for all photography. It’s appropriate only if it meets your requirements. It’s set up for the specs shown in the picture below. I highlighted the settings most photographers might decide to customize.
Apple Display (P3-500 nits). I think this might be the default for the Studio Display. The Studio Display is not full HDR (does not fully meet Adobe HDR edit requirements), so for this preset, Enable HDR Content is disabled, and the Maximum Luminance is 500 nits.
I LOVE the way my photos look on both the Macbook Pro Screen and especially Studio Display (at the Apple Store). So I went in and decided to play. The DEFAULT presets of P3 600Nits look great, but intuitively it seemed to me I should try the Photographic D6500 preset as that should be the color temp standard for photography, no?
Images looked terrible! Dim, low contrast. Really surprised me.
For the Photography (P3-D65) preset, the Maximum Luminance of 160 is what causes that dimness and lower contrast. 160 nits is only around 15% of an XDR display’s actual maximum luminance. So why not show it at full brightness?
Because most screens aren’t that bright. Photography (P3-D65) is intended to simulate traditionally common screens, and consistent with that, Enable HDR Content is disabled. (So, if you choose this reference mode preset, Lightroom/Camera Raw HDR edit options will not work.)
Notice that the Description uses the phrase “screen-based viewing.” In the Photography (P3-D65) preset, the White Point and Maximum Luminance are set appropriately for that. If your viewing/delivery requirements are different, you should make your own reference mode preset.
I made my own reference mode preset to intentionally limit luminance to a lower level appropriate for previewing for prints. Photography (P3-D65) is set to an SDR Maximum Luminance of 160 nits (midrange computer, phone, and tablet screens), but if an image will be printed, I’ll use my preset where I set that to 110 nits. I made another custom preset with the white point set to D50 so I can see how an image looks under that. If I edited with the XDR display set to its default of up to 1000 sustained nits, that vastly exceeds how bright a sheet of paper can ever be, so I’ll be misled when editing and could end up with dark prints.
You can see that it’s more useful to pay attention to the specs of each preset, rather than just going by the names and descriptions. This is what some of the other ones mean:
Design & Print (P3-D50). This is actually identical to the Photography preset except for one difference: White Point is set to D50. The reason they named it Design & Print is that D50 is traditionally a common white point standard for prepress, such as for the lighting in a print proofing booth next to a press. So, a photographer might prefer this if much of their work ends up in printed catalogs, printed magazines, etc.
Internet & Web (sRGB). This is identical to the Photography preset except:
- The Color Gamut is set to Rec.709/sRGB. That limits display colors so that it no longer shows the full P3 gamut, it instead only shows up to the limit of sRGB. A photographer might use this if they must see how images look when limited to sRGB because that’s how they’re going to be exported for a web site, for example.
- Maximum Luminance is set to 80 nits which is strangely low. From what I can tell online, it’s 80 nits to strictly follow the sRGB standard. Which was designed for average CRTs in the 1990s. Today’s flat panels are set to much higher default levels. Another reason to customize your own preset.
- SDR Transfer Function is set to sRGB ICC V2 (a specific tonal response curve that emulates how CRTs work). Again, this is to strictly follow the sRGB standard, because for a current display that option would be set to Pure Power, gamma 2.2.
So basically, know your requirements, and pick the closest reference mode preset. If none of them match, set up your own.
Sure, it’s fun to see how nice images look at the full range default preset, Apple XDR Display (P3-1600 nits). I like to use the laptop that way because everything looks so great, with maximum color and contrast range. But if I need to know how the image is going to look within the production constraints of print or less capable (and much more common) displays, I switch to a reference mode preset that better represents those constraints…and that’s really valuable.
Note: The Reference Mode presets are a separate layer from ICC color profiles. Apple added reference mode presets because they can do things an ICC profile can’t, like set a luminance limit.