[quote author=sizzlingbadger link=topic=8995.msg6'61'#msg6'61' date=1264191252]
Hi Chet, the picture control settings in the camera will not do anything if you are shooting in RAW.[/quote]
That's a slight oversimpification. The picture control settings will affect the embedded JPEG, which is displayed on the back of the camera, used to calculate the camera's histogram display, and displayed briefly by LR before it generates its own. It is also stored in the metadata so that Nikon's software can process the raw data the same way the camera did.
However, there are already camera profiles for the D3'' in Lightroom designed to mimic the camera profiles. You can certainly make your own for a bit more accurate match, as described by Brad and Nik, but it sounds like overkill to me. For what purpose are you changing the picture control settings? Why not do that work in post, so that you can concentrate on the actual photographic process at shooting time?