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Try this question on the Adobe User to User Forum where someone like Jeff Schewe or Ian Lyons my know its significance. Melissa Gaul would probably know, but I haven't seen her here in awhile. Adobe, as you may guess, is rather busy at the moment.
I figure that it's probably somebody's anniversary or wife's birthday, and they put it in the program so that they would be reminded of it every time they import images.
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