Last week we looked at adding a text watermark to our photos. We often use this to identify us as the photographer. But you may prefer to use a graphical watermark, perhaps to add your signature. Or businesses often want to include their logo. How do you add a graphical watermark to your photos?
As we learned with text watermarks, you can select and edit a watermark to apply to your photos in the Watermarking section of the Export dialog.
In Lightroom Classic’s Export dialog, check the Watermark checkbox and then select Edit Watermarks from the pop-up to create a watermark preset.
With Lightroom Desktop (cloud-based), select Custom Settings in the Export dialog and enable Include Watermark, and then click on the cog icon to access the watermark settings.
Select Graphic and navigate to the PNG or JPG of your choice.
On mobile, enable the Include Watermark switch in the Export Options, then tap Customize to design your watermark.
Press the Choose button in the Image Options section and navigate to the PNG or JPEG file of your choice.
The PNG format has the advantage of allowing transparency, or semi-transparency. For example, you may want a large © symbol across your photo, without a large white square showing.
Once you’ve decided on the content of your graphic watermark, you can set the size and position on the photo. The settings are very similar, whether you’re using Lightroom Classic or the Lightroom Cloud ecosystem.
Opacity—Depending on the purpose of the watermark, reduce the opacity to fade it into the photo, making it less obvious.
Size—The Proportional (LR Classic) / Size (LR Cloud) slider is relative to the size of the photo. This means it automatically adjusts for horizontal and vertical photos.
Anchor & Inset/Offset Distance—You set the position of the watermark by anchoring it to one of 9 points on the corners, edges or center of the photo, and then add additional spacing using the Inset (LR Classic) / Offset (LR Cloud) sliders. Traditionally, artists signed their work in the lower left or right corner, inset slightly from the edges.
Rotation—By rotating the watermark by 90°, you may find it’s less distracting, as your viewers will be less inclined to stop and read it.
When you’re happy with your watermark, save the settings by pressing Done. To start over, click Cancel to return to the Export dialog without saving your changes.
To apply your watermark to photos as you save or share them, enable the Watermark checkbox (LR Classic) / Include Watermark switch (LR Cloud) when exporting. Note that watermarks don’t display on shared web galleries.
For extensive information on Lightroom Classic, see Adobe Lightroom Classic – The Missing FAQ.
If you have the Photography Plan, then as well as Classic you have access to the Lightroom cloud ecosystem including the mobile apps and web interface. For more information on these apps, see Adobe Lightroom – Edit Like a Pro.
Note: purchase of these books includes the first year’s Classic or cloud-based Premium Membership (depending on the book purchased), giving access to download the latest eBook (each time Adobe updates the software), email assistance for the applicable Lightroom version if you hit a problem, and other bonuses.
We also have a special bundle offer for the two books. This includes Premium Membership for the first year as described above for the whole Lightroom family!